Executive Summary:
NeuroGen Brain and Spine Institute (NGBSI), India’s leading hospital specializing in stem cell-based therapies, sought to enhance its online presence and generate organic leads. Through a combination of solutions like: new web assets creation and integrated digital marketing approach such as advanced SEO strategies and targeted Social Media Marketing (SMM) campaigns, NGBSI experienced significant growth in website traffic, social media reach, and lead generation, cementing its position as a global leader in stem cell therapy.
About the Client:
- Industry: Healthcare – Stem Cell Therapy
- Objective: To multifold their outreach via online platforms as well as become the top search result for stem cell-related queries globally simultaneously increasing organic leads.
Challenges:
- Low visibility in competitive search rankings for critical keywords.
- Insufficient organic lead generation despite high-quality services.
- Limited engagement on social media platforms.
Solutions/Strategy:
SEO:
- Conducted in-depth keyword research to identify high-traffic, low-competition keywords related to stem cell therapy.
- Optimized website content, meta tags, and technical structure for search engines.
- Built high-quality backlinks from reputable healthcare and medical platforms.
- Published regular blogs and case studies focused on patient success stories and treatment benefits.
SMM:
- Designed platform-specific campaigns for Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Focused on patient testimonials, informational videos, and interactive posts to drive engagement.
- Invested in organic growth strategies to maintain authenticity and credibility.
Integrated Approach:
- Coordinated SEO and SMM efforts to maximize content reach and lead generation.
- Monitored analytics to adapt strategies and ensure optimal performance.
Results Achieved:
SEO
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SMM
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Combined Impact:
- Total website sessions reached 99,529, with a bounce rate of just 14.81%.
- Annual organic leads were distributed across channels: 36.2% from telephone clicks, 24.8% from Tawk.to, and others from forms and social media.
Conclusion:
The strategic implementation of SEO and SMM for NGBSI not only achieved but exceeded its goals. Organic traffic and lead generation saw unprecedented growth, while social media platforms helped establish NGBSI as a trusted global brand in stem cell therapy.
Key Takeaways:
- A well-researched SEO strategy is critical for dominating competitive search rankings.
- Engaging and informative social media content fosters trust and increases reach.
- An integrated approach amplifies results, creating sustained growth across channels.
Future Recommendations:
- Expand multilingual SEO to target non-English speaking audiences.
- Enhance video marketing campaigns to increase engagement on YouTube and Instagram.
- Leverage analytics to refine audience targeting and further improve lead conversion rates.
Work Portfolio: Additional Contributions to NeuroGen BSI
Website Revamp:
- Redesigned and optimized the NeuroGen website for a modern, user-friendly experience.
- Improved website load times, mobile responsiveness, and overall navigation, ensuring a seamless experience for users worldwide.
Web Property Maintenance:
- Regularly updated and maintained the website with the latest content, security patches, and performance optimizations.
- Ensured minimal downtime and consistent functionality to support global visitors.
Online Reputation Management (ORM) for Dr. Alok Sharma:
- Boosted organic search results for Dr. Alok Sharma through strategic ORM campaigns.
- Created and managed a Wikipedia page for Dr. Sharma, enhancing his digital presence and credibility as a leading figure in stem cell therapy.
Webinar Modules:
- Designed and developed interactive webinar modules to engage with international patients.
- These webinars facilitated Q&A sessions, patient consultations, and treatment awareness.
Trump Campaign:
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Mobile Application Development for ALS MND:
- Developed a mobile application for ALS/MND patients to access resources, track improvement tests, and generate detailed reports.
- The app served as an essential tool for patients and caregivers.
Online Registration Campaigns for Offline OPD Medical Camps:
- Executed targeted campaigns to promote offline OPD camps, increasing registrations and awareness among potential patients.
- Leveraged social media, email marketing, and paid ads to drive conversions.
