Platforms | Google, Bing, Yahoo | ChatGPT, Gemini, Perplexity, Claude |
Objective | Rank in search results | Be referenced in AI-generated responses |
Content Focus | Keyword-driven, backlink-powered | Clarity, authority, and semantic structure |
Optimization Techniques | Meta tags, links, site speed, keywords | Structured data, contextual writing, citations |
Measurement | SERP rankings, impressions, CTR, backlinks | AI citations, traffic from AI tools, visibility |